Our operations have received Global Gap and Siza certification, demonstrating that we operate according to national and international standards.
We produce Grade 1 Eureka cultivar lemons, having carefully and intensively developed our land that used to produce only Grade 3 lemons. Our on-time irrigation, fertilizers, and skilled labor practices are some of the focused elements that have got us to where we are.
The product that we sell may look simple, but it’s versatile and requires a lot of focus and attention.
Hello and Welcome
Before starting his lemon farming operation, Fruit Field Farming, just outside Paarl, Wayne Mansfield was a fruit hawker. Wayne got involved in the fruit business by helping his uncle after school and over the weekends for pocket money by buying fruit from local farmers and he'd help pack the fruit to be sold at local markets
When he was a 23-year-old entrepreneur, Mansfield turned down an opportunity to work at a farm he was sourcing lemons to resell feeling that he was younger and had little interest in farming.
Around 2013, a local farmer agreed to mentor Mansfield and leased him 12 hectares of land
On securing the lease, Wayne had a lot of work to do from the ground up. He installed an irrigation system that enabled him to plough and get going. He hired some people in the Pniel community to get started on his vision
After getting the hang of farming and the farming business, Wayne grew his business in a short period of time. In 2015, he was able to export about 31 tonnes of lemons and in 2016, this figure rose substantially to 168 tonnes.
Wayne has attributed a lot of growth to the mentorship and help received from the Farmer Support and Development Programme which saw him receive a Comprehensive Agricultural Support Programme (CASP) grant in 2015.
Upwards and onwards
Although Wayne Mansfield made useful connections in the fruit industry as a hawker, he knew little about farming. However, with the help of a grant and mentorship, he established a lemon farm near Paarl in 2013, and last year boosted his exports by 400%.
Wayne is optimistic about the future of Fruitfield farming and is looking to scale his operations locally and do business internationally.
Questions & Answers
We produce Grade 1 Eureka cultivar lemons, having carefully and intensively developed our land that used to produce only Grade 3 lemons
Our operations have received Global Gap and Siza certification
Fruitfield farming was established in 2015
Currently the countries we have access to are South Africa, United Kingdom, Russia, The Far East and The Middle-East